Today, top brands are constantly trying to find a way to reach out to the new e-shoppers while struggling to not let go of its existing customers. Through its advertising and brand building approach, e-commerce sites try to make consumers feel that online shopping is safe and easy. All the top e-commerce companies aim to convince the shoppers to buy online more and more and extol the virtues of e-shopping with them.
E-commerce giant Flipkart has been aggressive in this run to hold on to its existing customers and invite the new shoppers as well.
Around six months back, Flipkart has launched an integrated campaign focused to promote its fashion category through ‘Flipkart Fashion’ pitching. This time again, the brand is back with its original concept of using kids as adults. The second phase of its campaign basically focuses on helping people to ‘Be trendy always’.
Conceptualised by Lowe Lintas Bangalore, the two latest TVCs revolve around two characters – Neha and Naveen. The videos, shot in two days, show two characters who know the solution of being always trendy without exceeding their budget. Through these videos, the e-commerce giant aims to convey consumers that the brand is not only providing the latest trends handpicked by fashion experts, but is also making it affordable.
The Flipkart kids are always at the rescue of the brand when it comes to convincing the consumers that shopping with them is always worth doing. Since 2011, the kids have always succeeded and made a memorable impact in the shoppers’ mind. Since then the brand has created a sensation with a trio of kids as adults in its ‘No Kidding’ campaign.
Then came ‘The Newshour Debate’ in 2013…