Beauty firm Smith and Cult sparks outrage with its ‘offensive’ and ‘totally unacceptable’ eyeliner name

EYE DON’T BELIEVE IT

The make-up brand said it “chooses its shade names based on experiences or memories”

A BEAUTY brand has been slammed by fans for its “offensive” and “totally unacceptable” eyeliner name.

Smith and Cult, which was founded by American Dineh Mohajer, the brains behind hit 90s make-up label Hard Candy, is stocking an eyeliner in the UK called ‘Wax Spastic’.

YouTube star Talonted Lex shared a photograph of the product on Twitter, and wrote: “How many people saw and approved the name ‘Wax Spastic’ for your new eyeliner, @SmithandCult? Genuinely stunned.”

While the term is often used as slang for clumsiness in the US, it has derogatory meaning in Britain and has been erased from popular culture.

A BBC survey in 2003 found that “spastic” was the second most offensive term in the UK relating to a disability.

Social media users were stunned by the make-up moniker and aired their views on Twitter.

@poppyshakes commented: “Totally unacceptable”, while @Ellayanor wrote: “Trying to be ‘edgy’ and just hitting offensive I guess. Shame.”

@Life_BreakDown said: “That is absolute madness.. Who thinks that is OK to use?!”

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